Kate Branch CMO

Creative Strategy

Driving ROI Through Creative Strategy and Tiered Market Insight

Kate Branch blends creative direction with strategic insight to craft compelling brand narratives that drive connection and growth.

Her approach integrates content creation, web design, social media management, and brand community engagement—each anchored in a cohesive creative vision.

From grassroots awareness campaigns for mid-tier, three-star properties to collaborative brand storytelling in the luxury segment, Kate’s work goes beyond metrics. She builds experiences that shape perception, strengthen loyalty, and inspire genuine engagement—ensuring every creative effort aligns with the brand’s long-term strategy and identity.

Web design with Purpose

Web Presence with Purpose

A business’s website is more than a digital front door—it’s a reflection of its values, identity, and offering. I’m Kate Branch CMO, Chief Marketing Officer of Emerald City Hotels, and I design each of our websites with that in mind.

From concept to execution, I’ve shaped the online presence of all our properties:

mosmanbride.com.au

Each site tells a unique story, aligned with the guest experience and brand identity. It’s not just design—it’s strategy, storytelling, and brand clarity.

Content creation

As Chief Marketing Officer at Emerald City Hotels, I led creative strategy from concept to execution. I didn’t just shape the vision—I created the visuals. From photography to videography, I brought our brand stories to life with clarity and purpose.

Creative Strategist | Photographer & Videographer
Strategic Creative Direction with Camera in Hand
From Strategy to Shoot: Creative Leadership in Action
Creative Strategy Backed by Visual Execution
Leading Strategy, Creating Visuals

sharing knowledge with peers

Strategy First.

To have an effective creative campaign that actually converts, you must know your audience. The fancy term is a “guest avatar.” My term? Who is giving you their money?

How to create great videos

Links to sites discussed:

https://www.pexels.com/

https://www.capcut.com/

https://www.starnow.com/

Learn the art of using video to elevate your brands social media presence! In this video, Kate Branch, Chief Marketing Officer of Emerald City Hotels, reveals how to create impactful video content for boutique heritage properties like The Albert Mosman, Dalziel Lodge, and North Sydney Suites.

Picture this

Enhancing guest attraction with professional-quality photography (using only your phone!) Outline. They say a picture says a thousand words, and in the competitive hotel industry, this holds particularly true. Images of your property have the power to convert guests, so showcasing your hotel in the best light is crucial. Don't have the budget for a professional photographer? Make this session a must-see on your agenda, as we reveal the secrets to capturing striking images on your smartphone

From Posts to Profits:

This week, joining us is the talented Kate Branch, who brings her unique blend of photography prowess and psychological insight to the table. Kate's expertise is particularly invaluable for the accommodation sector, offering a new perspective on strategic content creation and its power to amplify your brand's digital presence.

Kate Branch

Kate Branch leads with Creative Strategy— blending Web Design, Content Creation, Photography, Brand Collaborations, Copywriting, Event Curation & Community Management to craft cohesive brand stories.

Creative Strategy

Driving ROI Through Creative Strategy and Tiered Market Insight