

Kate designs the websites herself, knowing they are the shop window of the business—always evolving and needing updates. A website is more than a digital front door; it reflects the brand’s values, identity, and experience. I’ve designed each of the Emerald City Hotels’ websites, ensuring every site tells its own story while staying aligned with the guest experience and brand. It’s not just design—it’s strategy, storytelling, and clarity.
Kate handles the majority of content creation personally, understanding that large teams can be expensive and slow. Staying nimble allows her to maintain a strategic, bird’s-eye view of every project, while bringing in specialists only when extra scale or expertise is required.
She manages partnerships and has worked as creative director across many campaigns, strategically combining media budgets to secure stronger coverage and consistent brand alignment.
To have an effective creative campaign that actually converts, you must know your audience. The fancy term is a “guest avatar.” My term? Who is giving you their money?
Links to sites discussed:
Learn the art of using video to elevate your brands social media presence! In this video, Kate Branch, Chief Marketing Officer of Emerald City Hotels, reveals how to create impactful video content for boutique heritage properties like The Albert Mosman, Dalziel Lodge, and North Sydney Suites.
Enhancing guest attraction with professional-quality photography (using only your phone!) Outline. They say a picture says a thousand words, and in the competitive hotel industry, this holds particularly true. Images of your property have the power to convert guests, so showcasing your hotel in the best light is crucial. Don't have the budget for a professional photographer? Make this session a must-see on your agenda, as we reveal the secrets to capturing striking images on your smartphone
This week, joining us is the talented Kate Branch, who brings her unique blend of photography prowess and psychological insight to the table. Kate's expertise is particularly invaluable for the accommodation sector, offering a new perspective on strategic content creation and its power to amplify your brand's digital presence.
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