Kate Branch CMO

Kate Branch is Chief Marketing Officer for The Albert Mosman and the broader Emerald City Hotels portfolio, and founder of the media company Mosman Bride. Strategy means very little without the discipline to execute, so she also designs the websites, produces the visual content, runs community events and manages the hotel brands and social media presence.

Her approach to growth starts with one question: who is the same customer for several businesses? A guest who books a luxury hotel is also buying from the restaurant, the boutique, the spa, the florist and the venue. Once those shared customers are identified, the businesses that serve them can pool their media spend. Each brand gets coverage none could afford alone, and every one of them grows faster together. Kate calls this: Know your Customer. Pool your Spend. Multiply your Reach.

Her campaigns have very strong visual elements. Kate believes "Images don't just mirror culture, they help create it." Her BFA art practice and her final paper for her MA in Art Therapy allowed her to explore this through image making parallel to write academic papers on the influence of images. This means Kate understands visual work commercially, psychologically and artistically.

As John Berger wrote in Ways of Seeing, the way we see things is shaped by what we know and what we believe. Kate's work is about telling authentic stories that earn trust rather than simply demanding attention.

From Posts to Profits:

This week, joining us is the talented Kate Branch, who brings her unique blend of photography prowess and psychological insight to the table. Kate's expertise is particularly invaluable for the accommodation sector, offering a new perspective on strategic content creation and its power to amplify your brand's digital presence.

Strategy First.

To have an effective creative campaign that actually converts, you must know your audience. The fancy term is a “guest avatar.” My term? Who is giving you their money?

How to create great videos

Links to sites discussed:

https://www.pexels.com/

https://www.capcut.com/

https://www.starnow.com/

Learn the art of using video to elevate your brands social media presence! In this video, Kate Branch, Chief Marketing Officer of Emerald City Hotels, reveals how to create impactful video content for boutique heritage properties like The Albert Mosman, Dalziel Lodge, and North Sydney Suites.

Picture this

Enhancing guest attraction with professional-quality photography (using only your phone!) Outline. They say a picture says a thousand words, and in the competitive hotel industry, this holds particularly true. Images of your property have the power to convert guests, so showcasing your hotel in the best light is crucial. Don't have the budget for a professional photographer? Make this session a must-see on your agenda, as we reveal the secrets to capturing striking images on your smartphone

kate branch: photographer and chief marketing officer

"Know your Customer. Pool your Spend. Multiply your Reach." Kate Branch

Know your Customer. Pool your Spend. Multiply your Reach.

mosman bride magazine

Launching August 2027.

The shop window

Collaborations & Partnerships

Content creation

Photography

creating COMMUNITY