Kate Branch CMO

Creative Strategy and Tiered Market Insight

Driving ROI Through Creative Strategy and Tiered Market Insight

Kate Branch combines creative direction with strategic business insight to deliver measurable ROI. Her performance-driven approach spans content creation, web design, social media management, and brand community engagement—all with a clear focus on the bottom line.

From grassroots pricing awareness campaigns for mid-tier, three-star properties to strategic collaboration with revenue management teams in the luxury segment, Kate tailors her efforts to influence purchasing behaviours beyond price alone. Every initiative is designed to maximise revenue impact across market tiers, with a sharp focus on directing energy toward the highest-yielding opportunities.

Web Presence with Purpose

A business’s website is more than a digital front door—it’s a reflection of its values, identity, and offering. I’m Kate Branch CMO, Chief Marketing Officer of Emerald City Hotels, and I design each of our websites with that in mind.

From concept to execution, I’ve shaped the online presence of all our properties:

mosmanbride.com.au

Each site tells a unique story, aligned with the guest experience and brand identity. It’s not just design—it’s strategy, storytelling, and brand clarity.

Bringing Brand Strategy to Life Through Video

As Chief Marketing Officer at Emerald City Hotels, I led creative strategy from concept to execution. I didn’t just shape the vision—I created the visuals. From photography to videography, I brought our brand stories to life with clarity and purpose.

Creative Strategist | Photographer & Videographer
Strategic Creative Direction with Camera in Hand
From Strategy to Shoot: Creative Leadership in Action
Creative Strategy Backed by Visual Execution
Leading Strategy, Creating Visuals

sharing knowledge with peers

How to create great videos

Links to sites discussed:

https://www.pexels.com/

https://www.capcut.com/

https://www.starnow.com/

Learn the art of using video to elevate your brands social media presence! In this video, Kate Branch, Chief Marketing Officer of Emerald City Hotels, reveals how to create impactful video content for boutique heritage properties like The Albert Mosman, Dalziel Lodge, and North Sydney Suites.

Picture this

Enhancing guest attraction with professional-quality photography (using only your phone!) Outline. They say a picture says a thousand words, and in the competitive hotel industry, this holds particularly true. Images of your property have the power to convert guests, so showcasing your hotel in the best light is crucial. Don't have the budget for a professional photographer? Make this session a must-see on your agenda, as we reveal the secrets to capturing striking images on your smartphone

From Posts to Profits:

This week, joining us is the talented Kate Branch, who brings her unique blend of photography prowess and psychological insight to the table. Kate's expertise is particularly invaluable for the accommodation sector, offering a new perspective on strategic content creation and its power to amplify your brand's digital presence.

Kate Branch

"I bridge creative direction and business strategy to drive ROI—whether it's grassroots pricing for mid-tier properties or supporting luxury teams to influence purchasing beyond the price tag. they set"

Creative Strategy and Tiered Market Insight

Driving ROI Through Creative Strategy and Tiered Market Insight

Web Presence with Purpose

Web Presence with Purpose

Bringing Brand Strategy to Life Through Video

Creating visuals that make the brand stand out

Collaboration with other brands

Events and community managment

sharing knowledge with peers

How to create great videos

Picture this

From Posts to Profits:

"I bridge creative direction and business strategy to drive ROI—whether it's grassroots pricing for mid-tier properties or supporting luxury teams to influence purchasing beyond the price tag. they set"

Creative Strategy and Tiered Market Insight

Driving ROI Through Creative Strategy and Tiered Market Insight

Web Presence with Purpose

Web Presence with Purpose

Bringing Brand Strategy to Life Through Video

Creating visuals that make the brand stand out

Collaboration with other brands

Events and community managment

sharing knowledge with peers

How to create great videos

Picture this

From Posts to Profits:

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